When our business becomes “big enough”, we are often tempted to join a coworking space, which can sometimes result in a whole lot of guilt. Just like paying for a gym membership and never going to the gym, investing in a workspace for your business and choosing to work from home 95% of the month isn’t the best way to spend your money.
While it can seem like the best way to tackle your problem is to simply cancel your membership, there are a lot of benefits to staying a member of a coworking community, and I’m not just talking about the free cups of tea! Instead of cancelling, why not brush up on how you can make more use of that monthly payment and grow your business in the process.
Attend all events
The workshop on social media might not feel relevant to your business, but having free resources and advice from experts on any subject and not using them is like someone handing you a free cookie in the street and you batting it clean out of their hand… take the cookie!
Make as much of the free workshops, talks and networking events as you can to learn more and connect with others. You will likely learn something you didn’t think you needed to know, but that will boost your business in unexpected ways.
Say hi to your neighbours
Whether you are keen to get more clients or sell more products, guess what? Your coworking space membership also gets you access to ALL of the other businesses that work from there. And those businesses are filled with actual humans who may want what you have to offer. In fact, I’m willing to bet that at least one of them will.
Use the online database of contacts in your coworking space, and if they don’t allow access to that kind of information, walk around to all the desks and leave your business card – you never know who could find it! Alternatively, ask the coworking space community manager to put you in touch with anyone that they feel could benefit from your help. They will probably be thrilled to play matchmaker.
Don’t be afraid to approach people
Before phones became glued to our hands, real life conversation was the only way to communicate with another person, so don’t be afraid to tap into this basic human skill. It might feel daunting, but all that’s required is a “hello”.
Of course, don’t disturb them if it’s clear they are in the zone and won’t want to chat, but perhaps at lunchtime or towards the end of the day you could head over to their desk and say something like “Hi, I work in this coworking space too and wanted to find out more about what you do – is now a good time to chat?” If this feels too awkward or uncomfortable for you, ask one of the community managers to make a formal introduction.
Find an accountability partner
If your issue is more about motivation to actually make the trip to your coworking space, I feel you. It’s best to find at least one other member who you get along with and ask if they’d like to work side-by-side on the days that you want to spend at your coworking space. Knowing that your accountability partner is waiting for you might encourage you to go more often, and have a better routine as a result.
Better yet, ask the community managers to keep tabs on you! Answering to them any time you want to take a “sick day” might make you think twice about it.
If you’re a bit of a nomad worker, like me, then I always recommend the Croissant app, which offers a selection of spots you can rent a desk in by the hour, all using their handy app. If you’re London based, there are lots to choose from (let’s meet for a cuppa in one!) and if you’re not, there are always new spaces in international cities being added that make me want to jump on a plane immediately. Check it out for a free week trial by using my affiliate link (click here), and let me know how you find it!