You may remember Kelsey Layne from our interview back in 2017 (the very first interview Desk Life Project ever published, in fact!) when we asked her all about her career as a freelance graphic designer and paper artist. Since then, like many entrepreneurs, she has expanded to other areas and has recently gone on to launch Note and Shine, a stationery brand with a difference.
While most planners put productivity at the forefront of our minds, Note and Shine is all about encouraging self-care, self-love and a positive work life balance, and you know how we LOVE anything that improves our work life balance. Here’s Kelsey’s story…
Hi Kelsey! You make stationery that prioritises self-care…we love that! How did you come up with this?
Thank you! I came up with the idea because I realised that although I knew that self-care was important, sometimes I could let the little things that I like to do for self-care slip (like go for a morning walk in the park or cook a healthy breakfast, for example). As a planner and someone that always holds myself accountable for everything on my to-do list, I found that adding in the self-care section meant I could always find time to take care of me and create the work life balance that I was looking for.
And before you started your business you were a designer, right?
Yes, before I started the business I worked as a freelance graphic designer, which I still do on occasion when an exciting project comes up. (If you haven’t read about Kelsey’s graphic design business, check out the interview here.)
How long did it take you to go from initial idea to launch?
I would say that it has taken roughly six months.
Your website and branding is so beautiful! Tell us about your process for coming up with this?
Thank you! The aesthetic of the brand is built around two main ideas.
Firstly the logo and name was inspired by the phrase ‘rise and shine’. I am someone that loves to get out of bed early in the morning (even as early as 5am), as I frequently get carried away with new ideas and making plans.
The overall aesthetic and feel of my designs and photography comes from my love of minimalism. I love the simplicity of minimalism, not only in beautiful design but also as a way of life. For me, living minimally and choosing to only buy the things that will enhance my life in some way, often allows me to see the bigger picture in life and focus on what I truly desire without distractions.
Amazing. So how do you create your products?
Currently I outsource the production of the stationery but I am now looking to bring that in-house, which I am very excited about because it means that I get to have the joy of being involved in everything right from the beginning, from designing through to sending products to customers.
Who is your ideal customer?
I’d like to think that everyone can find a product within the line that helps them in some way, be it they are looking for motivation or somewhere to simply note down ideas.
What is the number one piece of advice you have for anyone looking to develop a product?
My number one piece of advice would be to develop a product that you think is missing and needed in today’s market, but most importantly, only develop a product that you truly love and therefore believe in!