We’re adding another awesome founder from the Cosmopolitan Magazine Pitch Palace winners to our Startup Story blog today… it’s the lovely Eve, founder of Bundlee. If you go googly-eyed any time you see tiny baby clothes in a shop, then Eve’s baby clothing rental company is going to be your new favourite thing to follow on Instagram.
We caught up with Eve to see how her business is growing since we hung out at the Cosmopolitan photo shoot, and find out how she got started.
Hi Eve, Bundlee is looking incredible! Tell us about the business, what do you do there?
Thank you! I founded Bundlee to solve the growing problem that parents are facing – their babies are constantly outgrowing their clothes! Bundlee is the UK’s first baby clothing rental subscription. Parents can rent bundles of baby clothes from us. Once the clothes are outgrown, they simply return them to get the next size up. We make it easy for parents to reduce clothing waste.
What were you up to before starting the business, and what made you change direction?
Before starting Bundlee I was on the Master of Enterprise course at the University of Manchester. I spent a year researching the concept and getting feedback from hundreds of parents. After months in the library, I ended up with a 300 page thesis all about the concept. I was also working part time at a dating app startup… so I guess it was a natural progression from dating to babies!
Tell us about the steps you took to start your business.
My masters was incredibly helpful in getting started. I think half the struggle can be believing your idea can work – after speaking to hundreds of parents, I had faith in the concept. This gave me the encouragement to get started. The next step was getting some money so I entered some competitions where I won funding that helped with the initial startup costs.
What has been your proudest moment so far?
My proudest moment was the first time a subscriber joined through word of mouth. It was so exciting knowing that one of our current subscribers had loved Bundlee enough to share us with their friend and had persuaded them to join too. The coolest moment!
What’s the most important lesson you have learned since starting Bundlee?
You can figure everything out as you go along. Before starting, I didn’t know how to build a website, design clothes or do VAT returns, but now I can! The tasks you do as a founder are so varied, but you don’t need to know how to do them all when you start. Thanks to the internet, you can easily teach yourself along the way.
You were a runner up in the Cosmopolitan Magazine Pitch Palace competition, congratulations! Do you have any tips on pitching your business?
Thank you! I weirdly enjoy pitching! When you love your business, it’s fun to share it. If you get nervous pitching, I’d recommend thinking of the pitch more as an opportunity to share what you love with others. Being genuinely enthusiastic and passionate will get the audience excited in what you’re doing too.
How do you stay organised? Any tips or tools?
My memory is getting so bad because I outsource it all to Google calendar. If I want to know what I’m doing tomorrow, I always have to check the calendar haha.
I use Spark for email. It’s the prettiest email app and can easily sort your incoming mail for you. I also try to stay off emails for the majority of the day, I usually just go in late morning and late afternoon. But apart from that I turn notifications off so that I can focus on tasks which will move Bundlee forward.
Would you say you have a healthy work life balance? If yes, what do you do to maintain this, and if no, what would you change?
Haha probably not!
I’ve found that giving myself 1 day off a week and going to a dance class on one evening, really helps improve my productivity the following week. So I try to take this time out of the business, so I can be better when I’m in it. It doesn’t always happen though.
Any advice for people who want to start their own business?
Take the first step today. I love the quote, “Day one or one day”.
What do you have planned for Bundlee this year, and what are the next steps toward your goal?
I’m looking to raise investment so that I can grow the team and also add a really exciting new feature to the product!
Where can everyone find you and connect with you?
Feel free to message me with any questions or just for a chat!